By Jamie Lannister’s Severed Hand
(co-author Paul Koshlap)
I know what you’re thinking: what can a lifeless, discarded appendage teach me about crafting effective memes that will draw awareness to my client’s brand through social media?
I can understand your skepticism. Heck, for a long time I didn’t believe in me either. After being abruptly and unceremoniously removed from the cast of one of TV’s most beloved shows, I had a lot of doubts. Did they blog about me? Start a fan petition to bring me back? Offer me my own spin off series? Nope. Nada. Zilch. What did they do? Replaced me with that absurd, clumsy, inanimate, metal hand that Jamie now lugs around King’s Landing. Don’t even get me started on the union violations.
But did I give up? Never! Left out in the cold world of costume drama casting, I departed the Hollywood life seeking new skills and opportunities and have returned at last to claim my vengeance, whilst boosting your digital footprint.
Since parting with my former biological host, I have been on a quest to reinvent myself. Formerly the skillful wielder of Valerian steel, I found that, without the aid of an arm, swords are rather heavy. I knew that if vengeance were to be mine, I would need a new weapon. My abilities now limited to that which can be performed by an autonomous appendage, I soon discovered typing to be a more manageable feat and a marketing content creator was born! Equipped with this new skill and a “first hand” (Apparently I retained some of the Lannister wit) understanding of all things Westeros, I embarked upon my new career path. Too grisly a sight to star in a meme of my own, I decided to take my talents behind the camera, so to speak, helping businesses capitalize on the whirlwind of Game of Thrones related content creation and sharing, using the show that turned its back on me and its popularity to spin gold for clients across industry.
The following are even of the lessons I’ve learned along the way:
1. Keep it Light
I don’t know if you’ve noticed, but the 7 kingdoms can be kind of an intense place. Unless you’re peddling ammunition to arms dealers, one might be well advised to brighten the mood a little by sticking with humor and a sarcastic tone. This will help your meme appeal to a wider audience. Hey, if I can have a sense of humor about it, so can you.
2. Tie In The Brand
Where possible, tie the brand you are promoting into the meme (insert “tying-things-with-one-hand” joke here). This assures that wherever the meme goes, the brand goes with it. Ideally, you want to find a way to do this that feels organic, resist the urge to cram the brand into a meme when it really does not fit. Remember, quality over quantity.
3. Connect it to Other Relevant Shows/Movies/Pop Culture
This can be a great way to magnify the impact and broaden the appeal of your meme. One way to do this is to utilize an image from a previous movie or tv show that a cast member was involved in and relate it to the current circumstances of that performer’s GOT character.
4. Keep it Timely
Try to create memes that reference significant things that have recently happened on the show. This is especially true for a show with so many dramatic twists and turns. For example, at this point, a reference to Ned Stark’s beheading is getting a tad stale.
5. Keep it Simple
The more accessible and straightforward the content, the more people it will resonate with, enhancing likes, shares, retweets, comments, repins and all other forms of social sharing. Tap into how people feel about a certain character or event and speak to it directly.
6. The Image Who Would Be King
Remember, no matter how clever your copy, the image is still what will draw people in and have the most wide reaching effect. Choose your image wisely.
7. Be Able to Laugh at Yourself
When poking fun at GOT, remember, you are speaking to devoted, in some cases obsessed, fans of the show. Pointing the jokes inward will help them to see that you can take what you are dishing out, and that your lampoon of their beloved serial drama is more akin to Tyrion and Bronn’s amicable verbal jesting than a Dothraki ambush. When and where appropriate, and, of course, without diminishing your brand, find ways to make Westeros-themed light of yourself or your client. If I can do this, trust me, so can you.