A full-page ad created by Dreamentia for a Pamela Froman trunk show in Aspen, Colorado. The ad was recently nominated for best non-retailer ad in the Jewelry & Watch Advertising Award Competition.Pamela Froman wins Consumer Choice Award.

Los Angeles jeweler Pamela Froman won top honors at this year’s inaugural Consumer’s Choice Honors Awards. Part of the AGTA Spectrum Awards™, hosted in conjunction with the Jewelry Consumer Opinion Council (JCOC), the new awards show honored one winning style, selected by JCOC consumer panel members, that was identified in each of the five categories of the traditional AGTA Spectrum Awards™.

Froman won top honors in the Business/Day Wear category, which, with over 120 entries, was the largest and most competitive.

The winning piece was Pamela’s stunning one-of-a-kind “Pearl Melange” Slide Necklace, a creative combination of 18k Pink, 18k White, and 18k Green “Crushed” Gold, featuring beautiful natural-color Tahitian and South Sea Pearls with Diamond Accents. (See above)

Pamela’s signature colors of 18k Gold perfectly complement the blue-grey, green-grey, and blushing-gold colors of the pearls. The diamonds are even dripping down the sides of each pearl, adding a glamorous sparkle. And due to the popularity of this piece, Pamela is now hunting for the perfect pearls to make a new version, which will also be one-of-a-kind.

“The consumer is the most important voice in the jewelry industry and their opinion affects everything we do,” MVI President Liz Chatelain said. “We are excited by the choices our JCOC panelists have made and we congratulate the creative minds behind the winning jewelry designs.”

“The addition of consumer research to the Spectrum Awards has provided us with insight into what consumers desire,” added Douglas K. Hucker, CEO of AGTA. “We are thrilled with the results and look forward to presenting the Consumer’s Choice Honors award to our talented winning designers.” The Consumer’s Choice Honors award will be presented at the fabulous 25th Annual Spectrum Awards Gala this coming February in Tucson, AZ.

JCOC, a division of MVI Marketing Ltd., provides the press, finance, fashion, gem, jewelry, and retailing industries with fast, effective, and powerful market intelligence about jewelry products and the end-consumer. The JCOC is an e-panel of over 100,000 North American consumers who represent all ages, genders, income levels, buying categories, and geographic regions.

When it came to preparing for the AGTA Spectrum Awards™, Froman enlisted the services of Dreamentia Creative Laboratories, a Los Angeles-based creative agency, who were tasked with creating visuals that would help Froman publicize her appearance at the event. Dreamentia supplied her with branded elements such as pre-show invitations, booth setup concepts and posters to captivate the beauty of Pamela Froman Jewelry – to name just a few.

“Pamela has a style to her designs that’s not only unique, but also trend-setting and timeless at the same time - which I never thought was actually possible to do,” said DCL CCO Jim Olen. “We’ve been working with her now for a number of years, so we feel a tremendous sense of pride watching her rocket up the ranks of prestigious jewelry designers – winning coveted industry awards and appearing on random celebrity’s ears, fingers and wrists. I suppose it’s only a matter of time until she leaves us little people behind as she takes her place along side of other famous Designers-to-the-Stars. (sniff sniff)”

Froman’s jewelry has been spotted on numerous celebrities, including Halle Berry, Tyra Banks, Vanessa Marcil, Cicely Tyson, Debra Messing and Whoopi Goldberg.

Along with helping her advertise, Dreamentia has also built Froman a home on the worldwide web. You can see her beautiful jewelry at www.PamelaFroman.com.

The AGTA Spectrum Awards™, considered the most respected and prestigious creative award for the design industry, has been honoring artistic excellence for over two decades. One of AGTA’s biggest contributions in the promotion of color has come from its AGTA Spectrum Awards™ and Cutting Edge Awards competitions, launched in 1984 and 1991, respectively.

Spectrum recognizes the innovative use of natural gemstones and cultured pearls in finished fine jewelry design. Cutting Edge honors creativity in lapidary arts, including faceted gems and pearls, carvings, and objects of art. AGTA promotes both collections in the media on the trade and consumer levels.