Thanks to Vergence Entertainment, the best part of college football could get a whole lot better, as famous rivalries are targeted for a Papa John’s promotion.

LOS ANGELES, CA — To some, Fall Saturdays are all about the bone-crushing blows and Hail Mary throws that dictate the outcome of a college football game. But for most, the real party starts with pre-game tailgating: the celebration that covers every inch of concrete, dirt and grass surrounding stadiums across the country. And that’s exactly why Vergence Entertainment, a team of innovative techsters, wants a slice of the fiesta.

After its 2008 launch of Ringorang, the 24-hour trivia game that plays you five days a week, Vergence is looking to park its innovative forum of Q&A in college stadium lots nationwide. Especially since Ringorang’s proprietary R-TIME technology, developed exclusively by Vergence, would enable players to compete for prizes in the parking lot. But the prizes, which would be supplied by two high-ranking college football sponsors, are just the tip of the iceberg for this daylong extravaganza.

In its attempt to gain the support of Papa John’s and Coca-Cola, Vergence is hoping to propose an integrated, multi-platform promotional campaign that targets college students and football fans, along with alums and faculty members. Dubbed Papapalooza, Vergence Entertainment’s avalanche of awesomeness will fuse pizza, beverages and live entertainment with Papa John’s very own version of Q&A, topped off with questions that’ll answer the hunger pains of every fan’s trivia taste buds.

Aided by ad/branding/marketing agency Dreamentia Creative Laboratories, Vergence Entertainment’s proposal will include a wealth of creative executions, spreading their wings across multiple mediums. Since Ringorang is meant to be an extension of these brands, as well as an inventive marketing tool, Dreamentia began the process of creating the proposal by researching and growing an understanding for the existing Papa John’s and Coca-Cola brands. After infinite research, Dreamentia began defining Papapalooza’s brand identity, an excursion that encompasses logo design, color palette definition and a naming strategy. The naming strategy was executed through a team-wide brainstorm, a process that took the Dreamentians through dozens and dozens of names before they circled their carriages around the winner.

Once “Papapalooza” was set in stone, the team began to take the logos and designs down a plethora of different paths. Since the project aims to tackle different campuses each week, the wrap for Papapalooza’s very own charter bus was the first piece designed. That’s right. With the Madden Cruiser resting peacefully, Dreamentia is hoping Papapalooza’s luxurious party-wheeler can take the torch as the newest football-driven vehicle to roll through the American interstates, if it’s created. Especially since it could pull into stadiums and act as the backdrop for Rock Band-fests and live performances from touring and local acts across the country.

The next stop for the LA-based agency was showing Papa John’s how Papapalooza’s team colors would look inside college bookstores. In doing so, Dreamentia created mock designs that feature Papapalooza’s logo and colors on interior signage and LCD screens. For this to work if bought off on, Vergence and Dreamentia have partnered with Digital College Network [DCN], North America’s largest collegiate digital network. Using a “narrowcasting” format with an efficient and highly effective program of rotating ads and messages, DCN has the ability to feed Papapalooza info to more than 3.5 million college students, faculty and alumni every month by delivering broadcast quality programming via LCD screens. The screens are mounted in college bookstores and other points of purchase in 311 locations across the United States.

Aside from DCN’s outlets, Dreamentia knew the pitch had to showcase Papapalooza’s name in other markets, which is why they wanted to include banner ads for sites like MyCokeRewards.com, PapaJohns.com and the Facebook pages of Coke, Papa John’s and Ringorang. Once those were slotted into the presentation, Dreamentia returned to the root of the proposal and designed Papapalooza’s very own version of Ringorang. Again, this extension of the brand is designed to allow tailgaters to compete and win prizes before kickoff.

By utilizing Ringorang and DCN’s capabilities, Vergence Entertainment’s proposal plans to help Papa John’s generate new online customers, while re-engaging PapaJohns.com’s inactive patrons and increasing online sales of Papa John’s and Coca-Cola. And by placing Ringorang in overflowing parking lots, Vergence is looking to test the triviabilities of college football super fan’s nationwide and expand their user demographic.

Despite all the work they’ve put in, Dreamentia hopes they’ve still got plenty ahead of them. If Papa John’s likes the taste of everything Vergence, Dreamentia and DCN have been cooking up, fans nationwide will unanimously agree that the actual games have taken a back seat to big parties in the parking lot. The only question will be: Can they keep up?